Deaffest Co-Founder and Director Nikki Stratton attended the annual conference This Way Up on 4th December 2019 to give a presentation about marketing to D/deaf audiences.
The 6th edition conference took place at Broadway Cinema in Nottingham and was delivered by Film Hub North and Film Hub Scotland as part of the BFI Film Audience Network. Running under the theme of Celebration, Resilience and the Future, the two-day conference was an opportunity where film exhibitors could get together to connect, get involved in discussions and share experiences.
In Nikki’s presentation, she talked about how to market events to a D/deaf audience and gave advice and tips. We hope those who attended the event gained further awareness of how they can engage with D/deaf audiences more effectively.
“Thank you TWU for inviting me. It was a really positive experience where I could network and learn from other film artists/organisations about their work – this got me thinking about other ways of exposing Deaf Films to a wider audience. Showcasing and promoting professional Deaf films is of utmost importance to Deaffest and ensures that film screenings go beyond the Deaf World.” – Co-Founder and Director of Deaffest Nikki Stratton.
The next This Way Up conference will take place from 1st to 3rd December 2020 and will be presented as a digital edition.
Should anyone wish to view any of the Deaffest’s photos from our website and Flickr, please use the website link (i.e. www.flickr.com/photos/_deaffest_/albums) where the photographs are available for viewing purposes only.
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We recently shared with you news of us hosting the HERE/ NOT HERE watch party and the live online BSL-interpreted panel event with Film Africa. We hope those who got involved enjoyed themselves!
It was our first time co-hosting a live streamed event and you can tell from our faces in the photo below how focused we were! Although we were ‘invisibly’ involved, we had a great time watching the panel event from the comfort of our own homes.
The panel discussed various topics regarding HERE/ NOT HERE which gave us an insight into the making of the film, the form of communications used, the process of working together as a team and much more.
“We were thrilled that this live event went so well and proved to be very popular with our audience. We hope you all enjoyed gaining an insight into the making of HERE/ NOT HERE. Deaffest continues championing Deaf Films and Arts and we will endeavour to potentially launch further live Facebook events in the future. So, please stay tuned/ signed-up to our mailing list for updates.” – Founders and Directors of Deaffest Nikki Stratton & Marilyn Willrich
We would like thank everybody involved including Film Africa, the panellists – director Bim Ajadi, writer Jonzi D, cast member Catrina Nisbett, Visual Vernacular consultant Brian Duffy and moderator David Ellington as well as the audience and those who sent in their questions.
If you have not yet seen HERE/ NOT HERE you can view it here.
Deaffest 